logo LMI 2018 MazarineAsiaPacifique


La Perla
Mazarine continues its collaboration with La Perla Beauty for the launch of their new Luminous fragrance.

After the launch of their Signature fragrance in 2021, La Perla Beauty entrusts Mazarine once again to conceptualise and produce the launch campaign of the new Luminous fragrance. To conceive this campaign, Mazarine mixed 3D, motion design and art buying and collaborated with photographer Jacques Brun for the ingredients assets. This in-house production gives life to a whole ecosystem composed of films, prints, social media content and influencer activations.

Four films were produced in-house in 3D, creating a world of brightness and unveiling the new bottle.