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L'Oréal Professionel
New graphic, technical and playful identity for L’Oréal Professionnel.

Mazarine Atelier Pascalie redesing L’Oréal Professionnel brands’s identity. Reaffirming the expert and technical dimension, but also a very fashionable brand portfolio. Strong and bold identities allow also more coherence between the lines. The coloring Majirel, Blond Studio, and the shampoo Serie Expert line are the first brands to come out in this new graphic vocabulary, from the product to the point of sale.

Mazarine Atelier Pascalie creates the new graphic identity and new volume produced for the professional shampoo Expert Series range.