logo LMI 2018 MazarineAsiaPacifique


L'Oréal Professionel
Creation of a new graphic identity and design of packaging in "virgin plastic", recycled plastics which aesthetic aspect has been optimized.

Mazarine Atelier Pascalie redesing L’Oréal Professionnel brands’s identity. Reaffirming the expert and technical, but also very fashionable dimension of the brand portfolio. Strong and daring identities also allow for more consistency between the lines. Packaging all designed in "Virgin Plastic", new recycled plastics, for the l'Oréal Professionel Blond Studio and Expert Series ranges. The Majirel range plays with playful and technical colors with more ecological aluminum tubes. 


Mazarine Atelier Pascalie created the new graphic identity and the new product volume of the Majirel professional color range, soft and playful colors, more ecological aluminum tubes.