Mazarine Pascalie Design imagined the new graphic identity for the L'Oréal Professionnel division and all the product designs for its brands.
We redesigned L'Oréal Professionnel’s identity to reaffirm its brands’ expert, technical and fashionable dimensions.
The result: strong identities with sustainable packaging made with a new type of recycled plastic and ink, the "Virgin Plastic".
For the professional color care range, a new signature bottle, with expert and modern laboratory codes and soft pastel tones.
For the Blond studio line, black, white and a touch of iridescent metal, an intense and technical universe. And for Majirel, fresh and colorful identity dresses more ecological aluminium tubes.
A brand is founded on objects and symbols that endure.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Design for the exceptional Armani Privé collection by Mazarine Pascalie Design.
A tribute to the noblest of materials.
We created the volume design of the bottle and the graphic identity of the original Armani Privé perfume collection.
A conversation between Dior Men’s artistic director Kim Jones and Cyrill Putsch, designer and founder of the project Parley for the Oceans, on their beachwear collection made in upcycled plastic.
Also featured, pop star Kim Petras, first transgender woman to receive a Grammy Award ; South African singer Tyla, whose music intertwine amapiano and 2000’s R’n’B ; singer-songwriter and actress Rina Sawayama, who stars in John Wick - Chapter 4 ; French duo Ascendant Vierge’s flamboyant and mystical techno ; an exclusive interview with choreographer Benjamin Millepied, who will soon unveil his movie Carmen in theaters ; young comedian Fleur Geffrier, starring in series Les Gouttes de Dieu ; the Basquiat x Warhol big exhibition at Fondation Louis Vuitton ; and fashion editorials by Txema Yeste, Ben Hassett, Sofia et Mauro, Kenny Germé, Bruno+Nico Van Mossevelde and Julien Vallon.
Numéro has been a leading media in the world of fashion, contemporary art and culture.
Numéro magazine creates a unique editorial and visual language blending fashion, beauty, art, and design. Numéro offers three editions: Numéro, Numéro Homme, Numéro Art.