L'Oréal Professionnel
Mazarine Pascalie Design imagined the new graphic identity for the L'Oréal Professionnel division and all the product designs for its brands.
We redesigned L'Oréal Professionnel’s identity to reaffirm its brands’ expert, technical and fashionable dimensions.
The result: strong identities with sustainable packaging made with a new type of recycled plastic and ink, the "Virgin Plastic".
For the professional color care range, a new signature bottle, with expert and modern laboratory codes and soft pastel tones.
For the Blond studio line, black, white and a touch of iridescent metal, an intense and technical universe. And for Majirel, fresh and colorful identity dresses more ecological aluminium tubes.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
La Collection Rabanne
Mazarine Pascalie Design designs La Collection Rabanne: 6 exclusive high perfumery fragrances.
A radical, uncluttered design: a glass block set into a chrome-plated metal casing, revealing a gold plate engraved with the material descriptions of each fragrance.
The signature “Gold Eight” jewel, a tribute to the brand's emblematic motif, seems to seal the object. New creations that celebrate Rabanne's unconventional history with new olfactory signatures.
Numéro 250
Numéro 250 - Love
Available on shop.numero.com
Numéro celebrates its twenty-fifth anniversary with a special edition, heralded by eight covers from eight emblematic series in its history: Kate Moss photographed by Nathaniel Goldberg, Natalia Vodianova photographed by Sølve Sundsbø and Naomi Campbell photographed by Peter Lindbergh.
From the first issue, published in March 1999, to the most recent, published last November, this exceptional 250th issue looks back over twenty-five years of creation, and brings together dozens of memorable images signed by its most prestigious photographers, such as Jean-Baptiste Mondino, Txema Yeste, Mert & Marcus, Viviane Sassen, Koto Bolofo and many others...
