L'Oréal Professionnel
Mazarine Pascalie Design imagined the new graphic identity for the L'Oréal Professionnel division and all the product designs for its brands.
We redesigned L'Oréal Professionnel’s identity to reaffirm its brands’ expert, technical and fashionable dimensions.
The result: strong identities with sustainable packaging made with a new type of recycled plastic and ink, the "Virgin Plastic".
For the professional color care range, a new signature bottle, with expert and modern laboratory codes and soft pastel tones.
For the Blond studio line, black, white and a touch of iridescent metal, an intense and technical universe. And for Majirel, fresh and colorful identity dresses more ecological aluminium tubes.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.