L'Oréal Professionnel
Mazarine Pascalie Design imagined the new graphic identity for the L'Oréal Professionnel division and all the product designs for its brands.
We redesigned L'Oréal Professionnel’s identity to reaffirm its brands’ expert, technical and fashionable dimensions.
The result: strong identities with sustainable packaging made with a new type of recycled plastic and ink, the "Virgin Plastic".
For the professional color care range, a new signature bottle, with expert and modern laboratory codes and soft pastel tones.
For the Blond studio line, black, white and a touch of iridescent metal, an intense and technical universe. And for Majirel, fresh and colorful identity dresses more ecological aluminium tubes.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Le Couvent des Minimes
A new identity for the Couvent des Minimes by Mazarine Pascalie Design.
A poetic stroll and rich in tradition as well as a more contemporary design to match the brand's more luxurious positioning.
The new logo honors the brand's heritage, with the inscription 1614, the date on which the construction of the Couvent des Minimes was completed. Botanica Nobilis evokes the natural and officinal origins of most of the brand’s ingredients. The identity is poetically applied to all product ranges.
Numéro Homme 41
Numéro Homme 41 Spring-Summer 2021
Available on shop.numero.com
Numéro Homme 41 Spring-Summer 2021 features an exclusive interview with Kylian Mbappé, the child king of world soccer, and confessions from Roger Federer, probably the best tennis player of all time.
Other highlights include a glimpse into tennis player Rafael Nadal's hotel room for a never-before-seen interview, a portrait of British heavyweight boxer Anthony Joshua, and the incredible journey of Olympic medal-winning freestyle skier Gus Kenworthy, one of the few sportsmen to have dared to come out, carte blanche for artists Francesco Vezzoli, Raymond Pettibon, Daniel Arsham, Coco Capitán, Camille Henrot, Roe Ethridge and Mathias Augustyniak, a photo essay on Argentine soccer legend Diego Maradona, and exclusive Mode series by Pierre Debusschere, Bruce Gilden, Jean-Baptiste Mondino, Lee Wei Swee and Jack Pierson.
