Off-White™ presents its Spring-Summer 2021 fashion show, produced by La Mode En Images, with "Imaginary TV": the phygital event is composed for a multimedia platform with a 90s design, featuring a series of video content and exclusive artistic performances, especially produced for the collection presentation.
The platform is powered by Mazarine’s Smart Player™ a technology to stream live or replay content.
In collaboration with Mazarine Creative Intelligence and La Mode en Images, Off-White™ creates a poetic vision, a true immersion into the TV stream that has marked an entire generation. In an inclusive approach, 'Imaginary TV' becomes a global network of personalities associated for the occasion with the brand.
Mazarine Creative Intelligence amplifies the 'Imaginary TV' launch on social media, by creating an Instagram filter, that invites to take part of the experience.
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