Off-White - Imaginary TV

Off White launches Imaginary TV, an experiential and inclusive interface to explore the Spring-Summer 2021 collection, by Mazarine Digital. 

"The idea of "Imaginary TV" stems from a poetic vision for and of the evermore virtual world – I want to connect and generate a global network and bring together creativity while catalyzing a range of emotions. We’re living in a world and at a time that is already largely digitally native."

— Virgil Abloh

During the global pandemic, we worked with Off-White™ to present its new SS21 collection designed with Creative Intelligence. The digital platform allows the public to immerse themselves in a 90' design experience orchestrated around the online fashion show, exclusive artistic performances and content from artistic director Virgil Abloh. The platform is powered by the Smart Player™, a Mazarine technology for streaming live or replayed content.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Balmain - The Balmain Spirit

Balmain unveils the extension of its digital platform The Balmain Spirit designed and produced by Mazarine Digital : www.thebalmainspirit.com

This experience was designed in line with the brand's visual identity and codes.

The innovative platform allows users to enter The Balmain Spirit virtual spaces, to discover the history, runway shows, collections and campaigns of the fashion house.

Numéro 244

Numéro 244 of February 2024
Available on shop.numero.com

Issue 244 features fashion series by Jean-Baptiste Mondino, Elina Kechicheva, Fabien Montique, Bruno+Nico, Koto Bolofo and Sofia Sanchez &Mauro Mongiello.

A color of peace, love and purity, white has held a central place in the history of art for centuries. From Bertrand Lavier and Charles Ray to Marina Abramovic and David Hammons, a number of contemporary artists have seized upon this color in their striking works, brought together here in a portfolio.

Awarded the Prix Marcel Duchamp in 2023 and recently exhibited at the Centre Pompidou, artist Tarik Kiswanson shares his inspirations and creative process in an interview.

White is also at the heart of the work of American artist Robert Ryman, whose major retrospective at the Musée de l'Orangerie opens in March. An opportunity to look back at his remarkable work.

Numéro has been a leading media in the world of fashion, contemporary art and culture. 

Numéro magazine creates a unique editorial and visual language blending fashion, beauty, art, and design. Numéro offers three editions: Numéro, Numéro Homme, Numéro Art.