OFF-WHITE - IMAGINARY TV
Off White launches Imaginary TV, an experiential and inclusive interface to explore the Spring-Summer 2021 collection, by Mazarine Digital.
"The idea of "Imaginary TV" stems from a poetic vision for and of the evermore virtual world – I want to connect and generate a global network and bring together creativity while catalyzing a range of emotions. We’re living in a world and at a time that is already largely digitally native."
— Virgil Abloh
During the global pandemic, we worked with Off-White™ to present its new SS21 collection designed with Creative Intelligence. The digital platform allows the public to immerse themselves in a 90' design experience orchestrated around the online fashion show, exclusive artistic performances and content from artistic director Virgil Abloh. The platform is powered by the Smart Player™, a Mazarine technology for streaming live or replayed content.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
LOUIS VUITTON “COMING OF AGE”
“Coming of Age”, the exhibition in loving memory and honor of Virgil Abloh, at the Fondation Louis Vuitton in Paris, by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
POLYGONE RIVIERA - UNIBAIL - RODAMCO - WESTFIELD
Mazarine Image assists Unibail-Rodamco-Westfield for the fourth edition of the summer art program at Polygone Riviera.
The temporary exhibition "SUPERNATURE" occupies the space with an exceptional group of ten sculptures designed by the Franco-Argentine artist, Pablo Reinoso.
In collaboration with the curator Jérôme Sans, Mazarine Image defined the artistic program of temps 4 and developed communication tools, communication supports as well as digital tools for the exhibition. Entitled "Supernature", the exhibition develops the idea of an exponential nature that is reborn and unfolds in urban areas, as if it were surrealistically defying its own laws, transgressing the limits given by the modern world.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
LOUIS VUITTON CRUISE 2024
Louis Vuitton Cruise 2024 Show from Isola Bella on Lake Maggiore in Italy by La Mode en Images.
