OFF-WHITE - IMAGINARY TV

Fashion

Creative Intelligence

Fashion Shows

Influence & Cultural Infiltration

Campaigns & content

À l'occasion de la collection Printemps-Été 2021, Off-White lance Imaginary TV, son interface expérientielle et inclusive.

During the global pandemic, we worked with Off-White™ to present its new SS21 collection using a novel device designed with Creative Intelligence. The digital platform allows the public to immerse themselves in a 90' design experience orchestrated around the online fashion show, exclusive artistic performances and content from artistic director Virgil Abloh. The platform is powered by the Smart Player™, a Mazarine technology for streaming live or replayed content.

"The idea of "Imaginary TV" stems from a poetic vision for and of the evermore virtual world – I want to connect and generate a global network and bring together creativity while catalyzing a range of emotions. We’re living in a world and at a time that is already largely digitally native." Virgil Abloh

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Balmain SS21 & FW21

Fashion

Creative Intelligence

Campaigns & content

Virtual launch of the Spring-Summer 2021 and Fall-Winter 2021 runway shows via Mazarine’s Smart Player by Mazarine Digital.

For years, Balmain has entrusted us with the task of establishing the fashion house as a pioneer in digital innovation. After successfully orchestrating the live broadcast of the Spring-Summer 2021 fashion show, we replicated the Smart Player experience for the Fall-Winter 2021 collection.

Our innovative Smart Player technology allows users to capture memorable moments and interact with exclusive content. This immersive solution enhances the classic fashion show experience with "pre-order" and "drive-to-store" features throughout the virtual event.

SACAI FW23 MEN

Fashion

Fashion Shows

Men's Fall-Winter 2023 ready-to-wear fashion show in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.