Acacias Art Center - "The Portraits" Exhibition

 

The Acacias Art Center hosted a keynote exhibition, Guy Bourdin – The Portraits, featuring rare works produced between 1950 and 1980.

Widely acclaimed as one of the greatest photographers of the second half of the 20th century and a brilliant inventor of fashion and advertising images, Guy Bourdin produced several of his photographic projects at the Acacias Art Center.

"Guy Bourdin: The Portraits" is a selection of the most personal works ever shown in Paris since his death in 1991, showcasing rare images produced between 1950-1980. Curated by historian Shelly Verthime, the exhibition gathers more than 150 of the artist's photographs from an intimate and personal perspective. His early black-and-white works, largely influenced by surrealism, often overlooked, sit alongside his most iconic and timeless photographs, as well as Super-8 films from his personal collection. The exhibition highlights the central role that Surrealism played in the photographer's work. Influenced by his close ties to Man Ray, Guy Bourdin's early portraits lay the foundation for his surrealist language and approach, which would eventually become one of his stylistic signatures.

Bringing to a close forty years of Guy Bourdin's artistic research, the exhibition ends with his colour press and advertising photography, which revolutionised fashion photography at the end of the 20th century. 

Defying convention with his mysterious, hypnotic and Surrealist take on fashion photography, he invented bold, often appealing images with a unique modern aesthetic. Finally, the exhibition sheds light on Guy Bourdin the fashion film pioneer, through several Super-8 films taken from his personal collection, which he shot himself during photo shoots. Primarily a creator of images, Guy Bourdin (1928-1991) continued to learn and explore, from his first portraits to his advertising images, in which each person plays an essential but never overwhelming role. His works continue to feel modern to this day.

Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity. 

Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene. 

Azzedine Alaïa - "Alaïa and Balenciaga, sculptures of shapes" Exhibition 

Exhibition "Alaïa and Balenciaga, sculptures of the shape" in Paris, 2020, by la Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Loewe Technology – Klang audio campaign

Loewe Technology unveils its 360 campaign with Kylian Mbappé, conceived, produced and directed by Mazarine Stories and Mazarine Digital.

Mazarine Stories and Mazarine Digital, in their first 360 campaign collaboration with the German brand, have chosen Kylian Mbappé as the perfect embodiment of their vision.

In the elegant and graphic world of the Klang audio products collection, Kylian Mbappé lets himself get carried away by the rich sound experience and interacts with the music. In a voiceover, he invites the audience to participate in this new journey: "Sync with everything in your life; it's an ongoing process. Embrace the journey, stay true to your values, and celebrate the sensations you create every day". It was also an opportunity to unveil the brand's new Synchronicity concept: Syncing design, technology, craftsmanship, and emotions together to offer a life in sync. The campaign comes to life through photos and videos orchestrated on social and paid.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.