Acacias Art Center - "Reflections Redux" Exhibition
Acacias Art Center is pleased to present "Reflections Redux", an exceptional exhibition by Benjamin Millepied and Barbara Kruger that combines holographic projections, films and immersive scenography.
The event was inaugurated on the occasion of FIAC week 2017. Within Acacias Art Center, the impressive visual environment imagined by artist Barbara Kruger for her ballet "Reflections" (2013) was recreated for the occasion.
Invited to enter the Acacias Art Center, totally redesigned for the occasion, the visitor is plunged like a dancer into the heart of Barbara Kruger's scenography. The 3-dimensional reactivation of the ballet is complete: light effects, music and especially holographic projection of four scenes from "Reflections". The dancers of L.A. Dance Project dancers appeared in the form of holograms to realize key moments of the ballet within the exhibition.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Acacias Art Center - "The Portraits" Exhibition
The Acacias Art Center hosted a keynote exhibition, Guy Bourdin – The Portraits, featuring rare works produced between 1950 and 1980.
Widely acclaimed as one of the greatest photographers of the second half of the 20th century and a brilliant inventor of fashion and advertising images, Guy Bourdin produced several of his photographic projects at the Acacias Art Center.
"Guy Bourdin: The Portraits" is a selection of the most personal works ever shown in Paris since his death in 1991, showcasing rare images produced between 1950-1980. Curated by historian Shelly Verthime, the exhibition gathers more than 150 of the artist's photographs from an intimate and personal perspective. His early black-and-white works, largely influenced by surrealism, often overlooked, sit alongside his most iconic and timeless photographs, as well as Super-8 films from his personal collection. The exhibition highlights the central role that Surrealism played in the photographer's work. Influenced by his close ties to Man Ray, Guy Bourdin's early portraits lay the foundation for his surrealist language and approach, which would eventually become one of his stylistic signatures.
Bringing to a close forty years of Guy Bourdin's artistic research, the exhibition ends with his colour press and advertising photography, which revolutionised fashion photography at the end of the 20th century.
Defying convention with his mysterious, hypnotic and Surrealist take on fashion photography, he invented bold, often appealing images with a unique modern aesthetic. Finally, the exhibition sheds light on Guy Bourdin the fashion film pioneer, through several Super-8 films taken from his personal collection, which he shot himself during photo shoots. Primarily a creator of images, Guy Bourdin (1928-1991) continued to learn and explore, from his first portraits to his advertising images, in which each person plays an essential but never overwhelming role. His works continue to feel modern to this day.
Rabanne - Million Gold
Mazarine Pascalie Design created the new fragrances Million Gold for Her and Million Gold for Him for Rabanne.
For Rabanne, Mazarine Pascalie Design created the new fragrances Million Gold for Her and Million Gold for Him.
The design of the Million Gold for her bottle reinvents the transparent diamond spirit and is adorned with a reproduction of the brand's iconic XL Link jewel. The Million Gold for him features the same jewel in majesty, facing the Lingot bottle. As for the packaging, it features the new identity created especially for Rabanne fragrances.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.