ARDIAN - RENAISSANCE
Mazarine Image worked closely with Ardian to create a marketing strategy for the Renaissance project that would seduce and convince luxury brands to invest in this prestigious future location.
Luxury and modernity at the heart of a historic legacy.
Renaissance represents a place steeped in history, exceptional and rare, located on Rue François 1er at the heart of Paris’ Golden Triangle. We set out on a mission to construct the brand platform of the project and the location and create its signature. We also created a visual identity and a graphic universe. With these elements in hand, we designed a brochure, 3D renderings and a film to illustrate the project’s ambitions and generate buzz.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
ARDIAN ITALY - SCRIGNO
Mazarine Image worked closely with SCC Vendôme and Ardian Italy to create a marketing strategy for the Scrigno project that would convince luxury houses to invest in this prestigious location.
A historic, exceptional and rare place, located in the heart of Milan.
The Scrigno project set out to inject new energy into the center of Milan. To create a cultural meeting point and a business hub that would generate new energy, new perspectives and a new commercial momentum. The project transforms the street, while also improving quality of life in the surrounding area. It creates a new destination for new business, new customers and new opportunities. The project also reinvents high-end shopping through a lively and authentic experience that is open and welcoming.
PARIS OPERA PLAY
The Opéra national de Paris reveals its new streaming platform, Paris Opera Play, designed and produced by Mazarine Digital.
In collaboration with Mazarine Digital, the Opéra national de Paris provides a unique experience in the cultural industry: POP (meaning Paris Opera Play).
This new streaming platform provides an immersive discovery of an eclectic catalog enhanced each month, access to live and replay productions as well as subscription offers. Targeting all audiences in France and abroad, the platform's content can be enjoyed on all types of screens.
Right from the design stage, the overall experience has been designed with the objective of making the platform upgradeable and accessible to as many people as possible.
Mazarine Digital redesigned the interface by proposing a new visual and sound identity centered around a predominantly dark universe for a more comfortable experience. A static and dynamic logo was designed to transmute the architectural silhouette of the Paris Opera into abstraction.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.