Audemars Piguet - "Collectors Lounge" Exhibition
Audemars Piguet presented its innovative concepts in its Collectors Lounge at Art Basel Hong Kong, Bâle and Miami Beach by Mazarine New York.
The brand challenged artists and designers to create artwork and physical spaces that express Audemars Piguet’s cultural and geographical origins.
Each piece offers a fresh interpretation of the Swiss Jura mountains and reflects on the brand’s history, its commitment to creativity, innovation and independence. Artist and designer Fernando Mastrangelo envisioned the lounge as a way to reintroduce visitors to the Vallée de Joux.
Audemars Piguet - Art Basel
Mazarine New-York and Mazarine Asia Pacific support Audemars Piguet in the production of its annual Art Commissions since 2013.
For Art Basel 2021 in Hong Kong, Audemars Piguet inaugurates its 5th Art Commission and its 1st in Asia, produced in collaboration with Mazarine New-York and Mazarine Asia Pacific.
"The Moon Is Leaving Us" is a large-scale installation by Hong Kong-based artist Phoebe Hui, exploring the symbolic power of the Moon, between cultural representations and scientific realities.
At Art Basel Miami Beach 2018, Audemars Piguet is collaborating with Tomás Saraceno and the Aerocene Foundation to create a spectacular installation entitled Albedo. A Mazarine New-York production.
Opening at Art Basel Miami Beach in 2018, Albedo, so titled for its reference to the amount of solar radiation a surface reflects, takes the form of a large-scale temporal pavilion of upturned, reflective umbrellas of varying sizes. The work continues the Aerocene Foundation's effort to raise awareness of the increasing fragility of the planet's atmosphere and to propose imaginative solutions to free the world from the need for fossil fuels.
For Art Basel Miami Beach 2017, the third Audemars Piguet Art Commission unveils Slow-Moving Luminaries, a large-scale installation by American artist Lars Jan. A Mazarine New-York production.
This experiential work called "Slow-Moving Luminaries" invites visitors to question the relationship between man and nature. On the upper level, miniature buildings appear and disappear from the pool throughout the day. The mechanically complex installation evokes buildings submerged by climate change. In striking contrast, the lower level reveals a labyrinth of plant elements.
With this new artistic collaboration, Audemars Piguet continues its strong commitment to art and the environment.
For Art Basel Miami Beach 2016, Audemars Piguet's second Art Commission entrusts Sun Xun with the creation of a major new work of art facing the ocean. A Mazarine New-York production.
Sun Xun reveals "Reconstruction of the Universe", a monumental bamboo pavilion housing a surreal 3D animated film in stop motion inhabited by half-human, half-animal creatures and dreamlike landscapes. The artist combines traditional Chinese ink, woodcut and animation to explore the theme of the metaphysics of time.
For Art Basel Hong Kong 2016, Audemars Piguet calls on Chilean artist and designer Sebastian Errazuriz to design Ice Cycle, a lounge inspired by glacial formations. A Mazarine New-York production.
The "Ice Cycle" exhibition draws its inspiration from ice structures to express the purity of nature and the passing of time. Its main thematic elements are 3D representations of ice and water.
Audemars Piguet partners with Perrotin Art Gallery to present Curiosity, an ambitious contemporary art piece designed by French artist duo Kolkoz, at Art Basel Miami Beach 2013. Produced by Mazarine New-York.
"Curiosity” takes the form of a floating cottage standing in front of the iconic modern abandoned structure of Miami's Marine Stadium. The chalet hosts events throughout the week.
Loewe Technology – Klang audio campaign
Loewe Technology unveils its 360 campaign with Kylian Mbappé, conceived, produced and directed by Mazarine Stories and Mazarine Digital.
Mazarine Stories and Mazarine Digital, in their first 360 campaign collaboration with the German brand, have chosen Kylian Mbappé as the perfect embodiment of their vision.
In the elegant and graphic world of the Klang audio products collection, Kylian Mbappé lets himself get carried away by the rich sound experience and interacts with the music. In a voiceover, he invites the audience to participate in this new journey: "Sync with everything in your life; it's an ongoing process. Embrace the journey, stay true to your values, and celebrate the sensations you create every day". It was also an opportunity to unveil the brand's new Synchronicity concept: Syncing design, technology, craftsmanship, and emotions together to offer a life in sync. The campaign comes to life through photos and videos orchestrated on social and paid.
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From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.