Axa
Mazarine Image worked with Axa Real Estate Group to design the marketing strategy for the 74 Avenue des Champs-Élysées project.
An exceptional, historical location situated in the Claridge Gallery.
When we set out to entice luxury brands to invest in this prestigious place, by creating a brand platform representative of the project and the space. We then designed a brand signature, a communication concept and a visual identity, which we incorporated into a marketing brochure, a video and 3D renderings.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Guido Mocafico
Book for the 'Mocafico Numéro' Exhibition.
Established fashion photographer, Mocafico composes radical still lifes out of objects like perfume bottles, shoes, watches and jewelry for Numéro, shooting in ways that incorporate the conventions of architecture, landscape and nude photography.
Mocafico’s work for Numéro provides a model for creative experimentation in the genre.
Publisher : Steidl Publishers
Contributions : interview de Guido Mocafico et Babeth Djian par Philip Utz
Information : a 2016 publication, hardcover, 768 pages, in french & English. Dimensions : 23,5 x 7 x 31,5 cm
Loewe Technology - We. HEAR Pro Campaign
Loewe Technology proudly announces its first collaboration with brand ambassador Kylian Mbappé in a dynamic 360° campaign.
Partnering with Mazarine Stories and Mazarine Digital, Loewe Technology's latest campaign showcases the debut creation of their new ambassador, Kylian Mbappé.
The We. The HEAR Pro campaign introduces the premier product of the KM x Loewe collaboration: a high-tech, high-performance portable speaker designed to provide a rich and perfectly balanced sound experience. Kylian Mbappé invites this innovative speaker to "Celebrate the joy you create every day". Orchestrated by Mazarine Stories and Mazarine Digital, the campaign features a robust social and paid media strategy. Key influencers will have the exclusive opportunity to experience the speaker firsthand, positioning it as an essential companion for their daily lives.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.