Axa
Mazarine Image worked with Axa Real Estate Group to design the marketing strategy for the 74 Avenue des Champs-Élysées project.
An exceptional, historical location situated in the Claridge Gallery.
When we set out to entice luxury brands to invest in this prestigious place, by creating a brand platform representative of the project and the space. We then designed a brand signature, a communication concept and a visual identity, which we incorporated into a marketing brochure, a video and 3D renderings.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Other projects
Axa Im Alts - The Big Playground
The Big Playground, the opening party of Le 74 Champs-Elysées’s new flagship designed by AXA IM Alts and Mazarine Events.
At its launch event, AXA IM Alts invited clients to discover a new, innovative, modular and contemporary commercial playground, sprawling across the 2500m² space. Aptly named, The Big Playground featured a fun and lively mix of basketball courts and skateboard ramps. The event drew major players from the luxury and retail sector, press and influencers to this new and exclusive location.
The event featured exclusive performances by L’Impératrice and Lewis OfMan, the trio formed by Breakbot, Irfane and Busy P and an Ehla & Urumi DJ set.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.