AXA IM Alts - The Big Playground

Events

Culture & Institutions

The Big Playground, the opening party of Le 74 Champs-Elysées’s new flagship designed by AXA IM Alts and Mazarine Events.

At its launch event, AXA IM Alts invited clients to discover a new, innovative, modular and contemporary commercial playground, sprawling across the 2500m² space. Aptly named, The Big Playground featured a fun and lively mix of basketball courts and skateboard ramps. The event drew major players from the luxury and retail sector, press and influencers to this new and exclusive location.

The event featured exclusive performances by L’Impératrice and Lewis OfMan, the trio formed by Breakbot, Irfane and Busy P and an Ehla & Urumi DJ set.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

LA PROCHAINE FOIS, LE FEU

Studio des Acacias

Events

Culture & Institutions

La deuxième exposition du programme de mentorat Reiffers Art Initiatives à l’occasion de Paris + par Art Basel.

Reiffers Art Initiatives, an endowment fund for young, contemporary creation and cultural diversity, presented the inaugural exhibition of its mentorship program, "La prochaine fois, le feu" at the Studio des Acacias in October and November 2022. The exhibition featured the works of French-Senegalese artist Alexandre Diop, under the mentorship of world-renowned artist Kehinde Wiley.

As a graduate of the Academy of Fine Arts in Vienna under the tutelage of Daniel Richter, Alexandre Diop anchored his artistic approach in painting and sculpture, with a particular interest in the materiality of the elements used, most often found in his surrounding environment. The artist explores the theme of African identity, which follows in the footsteps of great artists including his mentor Kehinde Wiley. Diop’s work has been showcased in exhibitions in Italy, Austria and the United States, and in several international collections as well.

Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity. 

Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene. 

NO APOLOGIES

Studio des Acacias

Events

Culture & Institutions

The Studio des Acacias hosted Kenny Dunkan's "No Apologies" exhibition in October 2021. This marked the first Reiffers Art Initiatives mentorship program exhibition under the mentorship of American artist Rashid Johnson.

Reiffers Art Initiatives, an endowment fund for young contemporary creation and cultural diversity, opened the inaugural exhibition of its mentorship program “NO APOLOGIES” at the Studio des Acacias in October 2021. The exhibition featured work by French artist Kenny Dunkan, under the mentorship of world-renowned artist Rashid Johnson.

“I have too often apologized to myself for being who I am," says the artist. “Because of my skin color, my sexuality...Today, I don't want to apologize for being the person I am anymore." - Kenny Dunkan.

"NO APOLOGIES" delved into the artist's thoughts on his Caribbean heritage. Each installation formed a microclimate, drawing on the cultural richness of Guadeloupe ౼ from the aesthetic and symbolic power of carnival to mythologies and magical and religious beliefs. It also served as a platform for Kenny Dunkan to discuss the post-colonial heritage of his island. The body itself, a recurring theme for the artist, who never hesitates to use his own black body, was also at the heart of the collection: a fragmented body, diverse and in the making.

The title "NO APOLOGIES" ("no excuses") is the artist’s way of adressing the current violence against bodies, whether black, gay, and his refusal to excuse these actions.

NO APOLOGIES is the inaugural programme of the Reiffers Art Initiatives mentorship with the support of Mazarine, La Mode en Images and the Studio des Acacias. Kenny Dunkan, the first artist to receive the award, has continued an in-depth dialogue with his mentor Rashid Johnson. Nourished by his exchanges and the advice of the famous Afro-American artist, Kenny Dunkan has proposed an exhibition at the opening of FIAC 2021 in the form of an initiatory journey through monumental and immersive installations, sculptures, videos and photographs, recounted in this exceptional book, which bears witness to a unique creative epic.

SCHIAPARELLI HC PE 2023

Fashion

Fashion Shows

Défilé Haute Couture Printemps-Été 2023 à Paris, par La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.