Axa Im Alts - The Big Playground

The Big Playground, the opening party of Le 74 Champs-Elysées’s new flagship designed by AXA IM Alts and Mazarine Events.

At its launch event, AXA IM Alts invited clients to discover a new, innovative, modular and contemporary commercial playground, sprawling across the 2500m² space. Aptly named, The Big Playground featured a fun and lively mix of basketball courts and skateboard ramps. The event drew major players from the luxury and retail sector, press and influencers to this new and exclusive location.

The event featured exclusive performances by L’Impératrice and Lewis OfMan, the trio formed by Breakbot, Irfane and Busy P and an Ehla & Urumi DJ set.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Valentino - Fragrances

Valentino fragrances event at the Hôtel Salomon de Rothschild in Paris, 2015.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Chaumet - "Le Jardin Chaumet"

Chaumet Gala dinner and "Le Jardin de Chaumet" presentation. 

Louis Vuitton - High Jewelry Collection - Saint-Tropez

Louis Vuitton unveiled the unprecedented High Jewelry Collection "Awakened Hand, Awakened Minds" in Saint Tropez, an ode to France's pioneering savoir-faire. A production by La Mode en Images.