Axa Im Alts - The Big Playground

The Big Playground, the opening party of Le 74 Champs-Elysées’s new flagship designed by AXA IM Alts and Mazarine Events.

At its launch event, AXA IM Alts invited clients to discover a new, innovative, modular and contemporary commercial playground, sprawling across the 2500m² space. Aptly named, The Big Playground featured a fun and lively mix of basketball courts and skateboard ramps. The event drew major players from the luxury and retail sector, press and influencers to this new and exclusive location.

The event featured exclusive performances by L’Impératrice and Lewis OfMan, the trio formed by Breakbot, Irfane and Busy P and an Ehla & Urumi DJ set.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Nike Women - Nike on Air 

In the run-up to the Paris 2024 Olympic Games, Nike unveils its latest innovations during a spectacular event, "Nike on Air", produced by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Xavier Veilhan & Stephen Thompson - Compulsory Figures

ARTER | VIVANTO is co-producing Compulsory Figures with Lebeau & Associés and Atelier Xavier Veilhan. 

On the ice, the dancer and skater Stephen Thompson revives this former Olympic discipline. Like an archaeologist of movement, he breathes new life into the very technical, precise “imposed figures” that consisted of repeatedly scratching the same circular form into the ice. 

Over the course of the performance, these tableaux come to life to orchestrate a complete experience at the heart of movement.

ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.

ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years. 

Pomellato - Pom Pom Dots

Mazarine New York partnered with Pomellato to unveil the Pom Pom Dots collection, celebrating the playful sophistication of Milanese chic.

In a city where elegance meets spontaneity, the campaign introduces the Pom Pom Dot pendant with its two captivating faces — each flip revealing a new expression of joy and style. 

Effortlessly transitioning from day to night, the Pom Pom Dot becomes a new emblem of Milanese grace, honoring the multifaceted beauty of every woman.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.