Cartier - New Bond Street
Design of the press kit for the reopening of historic London store by Mazarine Image.
This unique print work won the Grand Prix Stratégies 2018 bronze in the publishing category.
After a nine-month renovation, the Cartier New Bond boutique reopened. The landmark building has been the jeweler’s London temple since 1909. To strengthen its brand image, Cartier created a high-end print press kit, mixing the British spirit with the jeweler's own panache. Inside the book, we have put all our publishing expertise on display. The typography also combines modern and classic styles. 4,000 kits were printed and sent to journalists and the boutique’s VIP clientele.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Other projects
Cartier - Winter Collection 2025
In the effervescent wake of the holidays, Cartier’s Winter 25, crafted by Mazarine Image, brilliantly rekindles the magic of winter tales.
Believing in the marvelous is how Cartier keeps the magic of winter tales alive, in the joyful and lively wake of a tribe of baby panthers.
Like them, Cartier invites us to wrap ourselves in red ribbon, to play hide-and-seek with the cases, and to join the dance of the Maison’s precious creations. So let us follow these irresistible miniature felines through the pages of this catalog. They remind us that for Cartier, all dreams are possible for those who believe in the marvelous.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Cartier - Spring 21
An editorial piece crafted by Mazarine Image, presenting Cartier creations through a sculptural lens—where minimalist lines, flowing curves, and thoughtful perspective unveil the Maison’s timeless stylistic language.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.