Cartier - New Bond Street
Design of the press kit for the reopening of historic London store by Mazarine Image.
This unique print work won the Grand Prix Stratégies 2018 bronze in the publishing category.
After a nine-month renovation, the Cartier New Bond boutique reopened. The landmark building has been the jeweler’s London temple since 1909. To strengthen its brand image, Cartier created a high-end print press kit, mixing the British spirit with the jeweler's own panache. Inside the book, we have put all our publishing expertise on display. The typography also combines modern and classic styles. 4,000 kits were printed and sent to journalists and the boutique’s VIP clientele.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Mazarine Image writes the legend of Muzo Emeralds. For the launch of the Muzo Emeralds brand, the agency produces the brand story-telling, editorial tools and video brand content.
Reiffers Art Initiatives - Mentoring Exhibition 2023
The third exhibition of the Reiffers Art Initiatives mentoring program at Paris + by Art Basel.
Lorna Simpson mentors artist Gaëlle Choisne for the third exhibition resulting from the 2023 mentorship, presented at the Acacias Art Center on the occasion of Paris + by Art Basel.
For this latest edition of its Mentoring Program, Reiffers Art Initiatives is presenting an exhibition by artist Gaëlle Choisne, accompanied by her mentor Lorna Simpson - a pioneer in the 80s of conceptual photography that closely links text and image - whose work has been exhibited in numerous prestigious art institutions and events, including the Venice Biennale in 1990.
Gaëlle Choisne is a French artist based in Paris. The artist likes to cross intellectual and artistic disciplines. Singing, music, sculpture, videos, debates and voodoo rites.
Gaëlle Choisne's artistic approach is guided by multiple inspirations. In her installations, created at the crossroads of sculpture and photography, she evokes her relationship with her Haitian origins. Represented by Galerie Air de Paris, the artist has already exhibited internationally, notably in London, Kyoto and the United States.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.