Graff

Watch & jewelry

Campaigns & content

Mazarine New York supported the brand for the new campaign celebrating Graff's "Wild Flower" collection.

The "Wild Flower" collection, composed of a range of delicate floral jewels, draws inspiration from an English garden and invites women of the world to wear diamonds in their own way. This campaign boldly sets out to create a contemporary vision of femininity.

Located in Manhattan, the 50 team members that drive this agency support brands with their communications strategy and in rolling out and managing international campaigns, content and events focused on brand building.

VAN CLEEF & ARPELS - ALHAMBRA

Social Media & Amplification

Watch & jewelry

Campaigns & content

Mazarine Stories worked with Van Cleef & Arpels to design and produce campaigns for its Alhambra Spring & Winter collection.

The famed jeweler challenged artists Bocus & Geoffrey to create a new Alhambra campaign that would immerse its audience in a surreal universe while also remaining true to the house's codes.

We stepped in to create a film, two key visuals and a social media campaign, which celebrated the House of Van Cleef & Arpels’ emblem and enriched the communication strategy.

Alhambra, celebrating luck since 1968.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Yohji Yamamoto FW23 Men

Fashion

Fashion Shows

Men's Fall-Winter 2023 ready-to-wear fashion show in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.