Graff - "Wild Flower"

Graff reveals a print and digital campaign for its new collection "Wild Flower" signed Mazarine New York.

The "Wild Flower" collection, composed of a range of delicate floral jewels, draws inspiration from an English garden and invites women of the world to wear diamonds in their own way. 

This campaign boldly sets out to create a contemporary vision of femininity.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Van Cleef & Arpels - Alhambra 

Mazarine Stories worked with Van Cleef & Arpels to design and produce campaigns for its Alhambra Spring & Winter collection.

Alhambra, celebrating luck since 1968.

The famed jeweler challenged artists Bocus & Geoffrey to create a new Alhambra campaign that would immerse its audience in a surreal universe while also remaining true to the house's codes. We stepped in to create a film, two key visuals and a social media campaign, which celebrated the House of Van Cleef & Arpels’ emblem and enriched the communication strategy.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Rabanne - ss24 women

Spring-Summer 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.