Hugo Boss - Reflective
Mazarine Stories supports Hugo Boss for their new digital campaign "Reflect My Time".
"Reflect My Time," an ode to pop culture for the new generation.
For the launch of its new eau de toilette "Reflective", we assisted Hugo Boss in the conception and production of its digital campaign.
Synonymous with sportiness and authenticity, the brand invited us to build a universe in which three artists and contemporary figures redefine the rules of the game.
Through their content, the rapper Kelvyn Colt, the dancer Guillaume Diop and the freerunner Toby Segar encourage the community to be themselves to reveal the beauty and power of their personality. Hugo Reflective with its mirror bottle becomes the reflection of a generation.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Givenchy - Collection Particulière
A uniquely singular launch campaign for the fashion house’s distinctive collection by Mazarine Stories.
Inspired by Hubert de Givenchy, La Collection Particulière brings the House's vision to life by creating unisex olfactory identities for unique personalities.
We set out to build a powerful story around the collection and the iconic perfume L'Interdit. For each perfume, we designed a visual and audio narrative rooted in couture, the senses and noble materials. The comprehensive digital experience was launched on the Givenchy Beauty website and through a series of satisfying and ASMR content.
Audemars Piguet x 1017 Alyx 9SM - Collaboration
Dinner and party revealing the Audemars Piguet x Alyx collaboration at La Mode en Images in Tokyo.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.