Hugo Boss - Reflective

Mazarine Stories supports Hugo Boss for their new digital campaign "Reflect My Time".

"Reflect My Time," an ode to pop culture for the new generation.

For the launch of its new eau de toilette "Reflective", we assisted Hugo Boss in the conception and production of its digital campaign.

Synonymous with sportiness and authenticity, the brand invited us to build a universe in which three artists and contemporary figures redefine the rules of the game.

Through their content, the rapper Kelvyn Colt, the dancer Guillaume Diop and the freerunner Toby Segar encourage the community to be themselves to reveal the beauty and power of their personality. Hugo Reflective with its mirror bottle becomes the reflection of a generation.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Off-White Beauty - "Paperwork"

Off-White’s first foray into cosmetics, “Paperwork,” invites you to let your imagination run free by Mazarine Stories.

The raw and authentic aesthetics of this new collection echo the brand’s vision.

We took a creative and singular approach, inline with Off White's artistic direction, to designing the brand's e-retail and retail content. The project scope included creating and producing make-up looks, still lifes and textures, used on the e-commerce site and in boutique windows.

Numéro 244

Numéro 244 of February 2024
Available on shop.numero.com

Issue 244 features fashion series by Jean-Baptiste Mondino, Elina Kechicheva, Fabien Montique, Bruno+Nico, Koto Bolofo and Sofia Sanchez &Mauro Mongiello.

A color of peace, love and purity, white has held a central place in the history of art for centuries. From Bertrand Lavier and Charles Ray to Marina Abramovic and David Hammons, a number of contemporary artists have seized upon this color in their striking works, brought together here in a portfolio.

Awarded the Prix Marcel Duchamp in 2023 and recently exhibited at the Centre Pompidou, artist Tarik Kiswanson shares his inspirations and creative process in an interview.

White is also at the heart of the work of American artist Robert Ryman, whose major retrospective at the Musée de l'Orangerie opens in March. An opportunity to look back at his remarkable work.

Numéro has been a leading media in the world of fashion, contemporary art and culture. 

Numéro magazine creates a unique editorial and visual language blending fashion, beauty, art, and design. Numéro offers three editions: Numéro, Numéro Homme, Numéro Art.