Hugo Boss - Reflective
Mazarine Digital supports Hugo Boss for their new digital campaign "Reflect My Time".
"Reflect My Time," an ode to pop culture for the new generation.
For the launch of its new eau de toilette "Reflective", we assisted Hugo Boss in the conception and production of its digital campaign.
Synonymous with sportiness and authenticity, the brand invited us to build a universe in which three artists and contemporary figures redefine the rules of the game.
Through their content, the rapper Kelvyn Colt, the dancer Guillaume Diop and the freerunner Toby Segar encourage the community to be themselves to reveal the beauty and power of their personality. Hugo Reflective with its mirror bottle becomes the reflection of a generation.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Other projects
HUGO BOSS - BOSS BOTTLED - STRIKING LAVENDER
On the occasion of the launch of the limited edition BOSS BOTTLED STRIKING LAVENDER, Hugo Boss entrusted Mazarine Digital with the conception and production of a fully 3D-crafted campaign.
Driven by the “PLAY IT BIG” concept, the campaign explores an aesthetic of excess, where oversized bottles and reimagined nature create a striking and immersive visual universe.
The campaign showcases the limited edition through a reinvented lavender - masculine, sensorial, and crystallized - set within environments inspired by the codes of football.
From stands to locker rooms and the pitch, these hybrid settings, subtly infused with lavender, shape a distinctive visual territory where power meets sophistication.
This interpretation of lavender is also expressed through a white variation - fresher and more luminous - developed to accompany the simultaneous launch of the BOSS ALIVE limited edition.
An immersive hero film and a social-first capsule, blending lavender fields with stadium atmospheres, extend the experience and amplify its digital impact.
Print and digital visuals created for BOSS ALIVE SPARKLING LAVENDER complete the campaign, enabling COTY to orchestrate a cohesive and amplified communication around this key strategic moment for the Hugo Boss Brand.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Hugo Boss - Boss Bottled Triumph Elixir
Hugo Boss unveils a new digital campaign, BOSS Bottled Triumph Elixir, designed, directed and produced by Mazarine Digital.
Mazarine Digital partners with Hugo Boss for the launch of its limited edition BOSS Bottled Triumph Elixir.
With this digital campaign featuring three leading international footballers - Phil Foden (UK), Kai Havertz (DE) and Eduardo Camavinga (FR) - in an impactful graphic universe, Mazarine and BOSS Bottled celebrate the triumphant spirit of the limited edition BOSS Bottled Triumph Elixir.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.