HUGO BOSS REFLECTIVE

Social Media & Amplification

Fragrance & beauty

Influence & Cultural Infiltration

Campaigns & content

Mazarine Stories shared the message of an entire generation.

We worked with Hugo Boss to create and produce the digital campaign
for the launch of its new eau de toilette: "Reflective". With the help of three artists and contemporary figures, we set out to build a digital universe, which is sporty and authentic at its core, and redefine the rules of the game. Rapper Kelvyn Colt, dancer Guillaume Diop and freerunner Toby Segar posted content encouraging the community to be authentic and to reveal their inner power. Hugo Reflective, with its mirrored bottle, reflects the personalities of a generation.

“Reflect my time,” an ode to pop culture
for a new generation.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

JEAN-PAUL GAULTIER

Fragrance & beauty

Campaigns & content

A 360° campaign revives the eccentric spirit of Jean Paul Gaultier signed by Mazarine Stories.

For the very first time, Jean-Paul Gaultier invited us to take an exclusive peek behind-the-scenes of his factory and reveals the secrets of his legendary perfumes: Classique and Le Mâle. An iconic campaign with Miles Aldrige behind the camera.

When the worlds of couture and perfume manufacturing collide.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

AMIRI AH 2023

Fashion

Fashion Shows

Défilé Prêt-à-Porter Homme Automne-Hiver 2023 à Paris, par La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.