LANSON
The Royal Court of England’s official supplier gets a new identity and a packaging makeover by Mazarine Pascalie Design.
The Lanson Cross has been a beacon for the House since 1798 and a symbol of openness, benevolence and hospitality.
With these pillars in mind, we redesigned the visual identity and packaging of all the brand’s champagne bottles. The logo, the cap, the label and the cases have been redesigned to reflect Lanson’s rich heritage.
A brand is founded on objects and symbols that endure.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
FRAPIN
Frapin’s new bottle pays homage to its historical roots to the famed writer, François Rabelais by Mazarine Pascalie Design.
This exceptional vintage pays tribute to the writer François Rabelais, son of Antoine Rabelais and Anne-Catherine Frapin.
Mazarine Pascalie Design created Plume Frapin - a 500-piece, limited edition collector's decanter for the Frapin brandy label. The carafe and cork are adorned with 18-carat rose gold gilded pewter feathers.
LOUIS VUITTON CRUISE 2024
Louis Vuitton Cruise 2024 Show from Isola Bella on Lake Maggiore in Italy by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.