LANSON

Packaging & product design

Visual Identity

Wines & spirits

The Royal Court of England’s official supplier gets a new identity and a packaging makeover by Mazarine Pascalie Design.

With these pillars in mind, we redesigned the visual identity and packaging of all the brand’s champagne bottles. The logo, the cap, the label and the cases have been redesigned to reflect Lanson’s rich heritage.

The Lanson Cross has been a beacon for the House since 1798 and a symbol of openness, benevolence and hospitality.

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.

Veuve Clicquot

Packaging & product design

Wines & spirits

The Mazarine Pascalie Design teams designed and produced case for the Veuve Clicquot bottle.

Creation of the Veuve Clicquot case featuring the handwriting and historical signature of the brand. This creation was presented on the rosé and on the yellow card.

PAUL SMITH AH 2023

Fashion

Fashion Shows

Fall-winter 2023 ready-to-wear fashion show in Paris, by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.