The Royal Court of England’s official supplier gets a new identity and a packaging makeover by Mazarine Pascalie Design.
The Lanson Cross has been a beacon for the House since 1798 and a symbol of openness, benevolence and hospitality.
With these pillars in mind, we redesigned the visual identity and packaging of all the brand’s champagne bottles. The logo, the cap, the label and the cases have been redesigned to reflect Lanson’s rich heritage.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Frapin’s new bottle pays homage to its historical roots to the famed writer, François Rabelais by Mazarine Pascalie Design.
This exceptional vintage pays tribute to the writer François Rabelais, son of Antoine Rabelais and Anne-Catherine Frapin.
Mazarine Pascalie Design created Plume Frapin - a 500-piece, limited edition collector's decanter for the Frapin brandy label. The carafe and cork are adorned with 18-carat rose gold gilded pewter feathers.
A meeting with the irresistible French actress Adèle Exarchopoulos, currently starring in the film Un métier sérieux and soon in the Netflix comedy Voleuses.
Also featured: an interview with Daniel Lee, the talented British designer recently appointed head of Burberry; Sevdaliza, a magnetic singer with a thousand metamorphoses; supermodel Malgosia Bela, the focus of a book featuring the most iconic images of her career; Paul Kircher, the new revelation of French cinema in the film Le Règne animal; a zoom on American artist Mike Kelley, exhibited at the Bourse de commerce this autumn; and fashion series by Jean-Baptiste Mondino, Matthias Vriens, Damien Krisl, Hördur Ingason, BJARNE x TAKATA, Yulia Gorbachenko and Julien Vallon.