L’ORÉAL PROFESSIONNEL

Packaging & product design

Fragrance & beauty

Visual Identity

Mazarine Pascalie Design imagined the new graphic identity for the L'Oréal Professionnel division and all the product designs for its brands.

The result: strong identities with sustainable packaging made with a new type of recycled plastic and ink, the "Virgin Plastic". For the professional color care range, a new signature bottle, with expert and modern laboratory codes and soft pastel tones.

We redesigned L'Oréal Professionnel’s identity to reaffirm its brands’ expert, technical and fashionable dimensions.

For the Blond studio line, black, white and a touch of iridescent metal, an intense and technical universe. And for Majirel, fresh and colorful identity dresses more ecological aluminium tubes.

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.

L’ORÉAL PARIS

Packaging & product design

Fragrance & beauty

Visual Identity

Designing volumes and graphics for L'Oréal Paris and L'Oréal Paris China products by Mazarine Pascalie Design.

We worked with the international brand to roll out a new aesthetic for its skincare and makeup lines. We created the brand’s signature "carron" shape and designed packaging, adhering to the strictest graphic codes in order to create coherence across the entire brand. With additional tweaks and touches for the China market, we aligned with the brand’s upmarket local positioning.

Premium designs, combining glamor and science.

RICK OWENS FW23 MEN

Fashion

Fashion Shows

Men's Fall-Winter 2023 ready-to-wear fashion show in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.