MAYBELLINE NEW YORK

Volume design and graphic identity for numerous makeup products for the Maybelline New York brand by Mazarine Pascalie Design.

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.

Lancôme x Louvre 

Creation of the global identity and make-up product design for Lancôme x Louvre by Mazarine Pascalie Design.

Mazarine Pascalie Design celebrates the encounter between two French institutions - the Louvre and Lancôme - by creating the global identity and product design for an exclusive make-up collection.

A worldwide event, combining art and beauty, inspired by masterpieces of sculpture: the Venus de Milo, the Victory of Samothrace, Corine, Diane de Gabies, the Nymph with the Scorpion, Echo, Hygie, and finally, Hermaphrodite. 

Atelier Cologne 

Creation of visual identity, branding and product design for fragrance brand Atelier Cologne.

Mazarine Pascalie Design creates the new graphic identity, branding and bottle design for fragrance brand Atelier Cologne. A design that embodies the art of materials: between craftsmanship and high perfumery.

This collaboration marks a new chapter in the luxury fragrance industry, inspired by the art of craftsmanship, and embodies a new elegance, commitment and renaissance.