Numéro Homme 40

To celebrate this milestone, the magazine invited twenty of the most influential designers in men's fashion, all of whom took Polaroid self-portraits for this exceptional edition. For its anniversary, Numéro Homme looks back at how each, in his own way, has shaped the allure of the contemporary man.

Also included are portraits of Virgil Abloh, Haider Ackermann, Paul Andrew, Dean and Dan Caten, Tom Ford, Jean Paul Gaultier, Véronique Nichanian,Rick Owens, Pierpaolo Piccioli, Riccardo Tisci, Kris Van Assche, Silvia Venturini Fendi, Donatella Versace and Matthew M. Williams. Williams; a behind-the-scenes look at the Zegna Group, now one of the world's leading menswear companies, and the Fashion series by Pierre Debusschere, Horst Diekgerdes, Jean-Baptiste Mondino, Carlotta Manaigo and Charles Fréger.

Also featured: the spectacular success of contemporary artist Amoako Boafo, photographed in his native Accra, and charismatic actor François Civil, currently starring in the blockbuster Les Trois Mousquetaires: d'Artagnan.

Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.