Opéra National de Paris
operadeparis.com, an avant-garde digital showcase for the cultural sector by Mazarine Digital.
We worked with the Opéra National de Paris to innovate and modernize.
We redesigned and developed Opéra National de Paris’ digital platform in order to create a multi-device experience with a streamlined user experience. Since the platform launched, we continue to maintain and update the site.
Following our initial mission, our teams at Mazarine Paris and Mazarine Asia Pacific joined forces to imagine and develop a new strategy, specific to the Chinese market, with the goal of making Opéra National de Paris known around the world.
Three weeks before the ballet was scheduled to make tour stops at the Singapore and Shanghai Opera houses, we launched a digital campaign on Wechat and Weibo, pitching Palais Garnier as one of the top five tourist destinations for the Chinese public.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Opéra de Paris - Paris Opéra Play
The Opéra national de Paris reveals its new streaming platform, Paris Opera Play, designed and produced by Mazarine Digital.
In collaboration with Mazarine Digital, the Opéra national de Paris provides a unique experience in the cultural industry: POP (meaning Paris Opera Play).
This new streaming platform provides an immersive discovery of an eclectic catalog enhanced each month, access to live and replay productions as well as subscription offers. Targeting all audiences in France and abroad, the platform's content can be enjoyed on all types of screens.
Right from the design stage, the overall experience has been designed with the objective of making the platform upgradeable and accessible to as many people as possible.
Mazarine Digital redesigned the interface by proposing a new visual and sound identity centered around a predominantly dark universe for a more comfortable experience. A static and dynamic logo was designed to transmute the architectural silhouette of the Paris Opera into abstraction.
Numéro 240
Numéro 240 of September 2023
Available on shop.numero.com
Agathe Rousselle, a promising talent in French cinema revealed by her role in Titane, Palme d'or at Cannes in 2021; the flamboyant American actor Austin Butler, Hollywood star soon to appear in the second part of Dune.
Also featured, filmmaker Justine Triet, awarded the Palme d'or this year for her film Anatomie d'une chute; pop superstar and icon of Generation Z Angèle ; the great Italian designer Giorgio Armani, who talks about his unbreakable link with cinema in an exclusive interview; new fashion talents awarded the prestigious LVMH prize; the celebration of Pablo Picasso around the world on the fiftieth anniversary of his death; and fashion series by Jean-Baptiste Mondino, Txema Yeste, Koto Bolofo, Anthony Arquier, Elina Kechicheva, Bjarne x Takata and Bruno+Nico.
