Orient Express - Musée des Arts Décoratifs
Mazarine supports Orient Express in transforming its partnership with the Musée des Arts Décoratifs into a brand-building activation rooted in the brand’s key pillars: French savoir-faire, cultural heritage, and exceptional innovative design.
From October 2025 to April 2026, Orient Express partners with the Musée des Arts Décoratifs (Paris) for the exhibition “1925–2025. One Hundred Years of Art Deco”, from historic cabins to the reveal of the iconic mock-ups of the new Orient Express train designed by Maxime d’Angeac.
Within this context, Mazarine Image and Mazarine Stories develop the activation and produce the content to amplify the exhibition and support the brand’s long-term positioning. Mazarine Image and Mazarine Stories developed the activation and produced content to amplify the exhibition and support the brand’s long-term positioning. Through an agile production process during the exhibition installation, the content was designed as social-first narratives highlighting cultural dialogues—between the architect and the curator, past and present, artisans—and revealing the richness of the train’s details, from curious anecdotes to outstanding craftsmanship.
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