Orient Express - Musée des Arts Décoratifs
Mazarine supports Orient Express in transforming its partnership with the Musée des Arts Décoratifs into a brand-building activation rooted in the brand’s key pillars: French savoir-faire, cultural heritage, and exceptional innovative design.
From October 2025 to April 2026, Orient Express partners with the Musée des Arts Décoratifs (Paris) for the exhibition “1925–2025. One Hundred Years of Art Deco”, from historic cabins to the reveal of the iconic mock-ups of the new Orient Express train designed by Maxime d’Angeac.
Within this context, Mazarine Image and Mazarine Stories develop the activation and produce the content to amplify the exhibition and support the brand’s long-term positioning. Mazarine Image and Mazarine Stories developed the activation and produced content to amplify the exhibition and support the brand’s long-term positioning. Through an agile production process during the exhibition installation, the content was designed as social-first narratives highlighting cultural dialogues—between the architect and the curator, past and present, artisans—and revealing the richness of the train’s details, from curious anecdotes to outstanding craftsmanship.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Other projects
Orient Express - French America's Cup
Mazarine supports Orient Express in transforming its partnership with the French America’s Cup team into a key brand moment.
France returns to the America’s Cup after a 17‑year absence, competing with the Orient Express Racing Team with the brand as a major sponsor.
Crafting History Together, an activation built on the shared values of Orient Express and the French team – collective heritage, human progress, craftsmanship and engineering, and the spirit of adventure. Brought to life by Mazarine Stories and Mazarine Image through content produced on-site, the assets are thought to capture the partnership and lay the foundations of the brand experience.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Orient Express
Mazarine Stories partners with the Orient Express brand in developing its digital strategy, social media presence, and content creation.
As part of the new chapter of Orient Express, the iconic brand will expand its range with the launch of sailing yachts and the selective opening of hotels and trains around the world.
The support includes defining its editorial line, social media and content strategy, as well as the launch of the brand's social media and its products.
Mazarine Stories agency notably supported the launch of the Instagram accounts Orient Express La Minerva and Orient Express Sailing Yachts, while also creating content for the Orient Express and La Dolce Vita Orient Express brand accounts.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.