Printemps

“Tout commence au Printemps,” the department store’s new brand platform launched with a 360° brand campaign by Mazarine Stories and Mazarine Image.

The new brand signature “Tout commence au Printemps” celebrates the department store’s eternal renewal over the past 150 years.

An ode to firsts. Printemps positions itself as the destination where experiences, refreshed each season, continue to surprise us. 

This latest chapter is an opportunity for Printemps to showcase its desire to sublimate beauty while promoting more responsible consumption.

This platform of expression is accompanied by a new global visual identity composed of a new logo, a brand color, but also a proprietary tone of voice applied across all communications.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Balmain - ss21 & fw21

Virtual launch of the Spring-Summer 2021 and Fall-Winter 2021 runway shows via Mazarine’s Smart Player by Mazarine Digital.

For years, Balmain has entrusted us with the task of establishing the fashion house as a pioneer in digital innovation. 

After successfully orchestrating the live broadcast of the Spring-Summer 2021 fashion show, we replicated the Smart Player experience for the Fall-Winter 2021 collection. 

Our innovative Smart Player technology allows users to capture memorable moments and interact with exclusive content. 

This immersive solution enhances the classic fashion show experience with "pre-order" and "drive-to-store" features throughout the virtual event.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Givenchy - fw24 men

Fall-Winter 2024 men's ready-to-wear fashion show in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.