Printemps
“Tout commence au Printemps,” the department store’s new brand platform launched with a 360° brand campaign by Mazarine Stories and Mazarine Image.
The new brand signature “Tout commence au Printemps” celebrates the department store’s eternal renewal over the past 150 years.
An ode to firsts. Printemps positions itself as the destination where experiences, refreshed each season, continue to surprise us.
This latest chapter is an opportunity for Printemps to showcase its desire to sublimate beauty while promoting more responsible consumption.
This platform of expression is accompanied by a new global visual identity composed of a new logo, a brand color, but also a proprietary tone of voice applied across all communications.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Givenchy - Enfant Terrible
Creation of a series of content in honor of Hubert de Givenchy by Mazarine Stories.
“L'enfant terrible de la Haute Couture”, a tribute to Hubert de Givenchy’s vision.
"L'enfant terrible" is a series of episodes, filled with elegant symbols of a bygone era, that tell the story of the House and its famous designer. The tribute was produced entirely from archive images.
Atelier Cologne
Creation of visual identity, branding and product design for fragrance brand Atelier Cologne.
Mazarine Pascalie Design creates the new graphic identity, branding and bottle design for fragrance brand Atelier Cologne. A design that embodies the art of materials: between craftsmanship and high perfumery.
This collaboration marks a new chapter in the luxury fragrance industry, inspired by the art of craftsmanship, and embodies a new elegance, commitment and renaissance.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.