Printemps

“Tout commence au Printemps,” the department store’s new brand platform launched with a 360° brand campaign by Mazarine Stories and Mazarine Image.

The new brand signature “Tout commence au Printemps” celebrates the department store’s eternal renewal over the past 150 years.

An ode to firsts. Printemps positions itself as the destination where experiences, refreshed each season, continue to surprise us. 

This latest chapter is an opportunity for Printemps to showcase its desire to sublimate beauty while promoting more responsible consumption.

This platform of expression is accompanied by a new global visual identity composed of a new logo, a brand color, but also a proprietary tone of voice applied across all communications.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Givenchy - Enfant Terrible 

Creation of a series of content in honor of Hubert de Givenchy by Mazarine Stories.

“L'enfant terrible de la Haute Couture”, a tribute to Hubert de Givenchy’s vision.

 

"L'enfant terrible" is a series of episodes, filled with elegant symbols of a bygone era, that tell the story of the House and its famous designer. The tribute was produced entirely from archive images.

Palais de Tokyo - Do Disturb 

VIVANTO, ARTER's subsidiary specializing in the production of live shows and performances, is co-producing the Do Disturb festival at the Palais de Tokyo. 

Do Disturb collaborates with some of the world's most dynamic performance and live arts festivals: Actoral, Camping-CND Centre National de la Danse, Festival DDD-Dias da Dança, Nuits Sonores, Santarcangelo Festival, TBA - Time-Based Art Festival. 

Alongside this invitation to festivals, the Palais de Tokyo invites French and foreign artists to create and present their most exciting ideas and projects.

ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.

ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.