Reiffers Art Initiatives - "Mark Handforth" Exhibition
Mark Handforth inaugurates the Acacias Art Center with new works specially designed for its new spaces.
From his studio in Miami, the heir of the Pop Art generation has worked on one of his signature twists on everyday objects and urban furniture.
Created in collaboration with curator Timothée Chaillou and in partnership with the New York gallery Gavin Brown, the exhibition proposes to explore the theme of light in the artist's work. Bridging Pop Art and Minimalism, the British artist occupies the space with monumental and luminous works that playfully divert everyday objects. Often interwoven with phosphorescent lights, his sculptures intersect with the lights of Paris rooftops visible under the glass roof of the Acacias Art Center.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Azzedine Alaïa - "Alaïa avant Alaïa" Exhibition
Exhibition "Alaïa avant Alaïa" at the Alaïa Foundation in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
Loewe Technology - We. HEAR Pro Campaign
Loewe Technology proudly announces its first collaboration with brand ambassador Kylian Mbappé in a dynamic 360° campaign.
Partnering with Mazarine Stories and Mazarine Digital, Loewe Technology's latest campaign showcases the debut creation of their new ambassador, Kylian Mbappé.
The We. The HEAR Pro campaign introduces the premier product of the KM x Loewe collaboration: a high-tech, high-performance portable speaker designed to provide a rich and perfectly balanced sound experience. Kylian Mbappé invites this innovative speaker to "Celebrate the joy you create every day". Orchestrated by Mazarine Stories and Mazarine Digital, the campaign features a robust social and paid media strategy. Key influencers will have the exclusive opportunity to experience the speaker firsthand, positioning it as an essential companion for their daily lives.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.