Reiffers Art Initiatives - (Re)generation Prize exhibition 2024
"(Re)generation" is the third group show of the Reiffers Art Initiatives Prize.
Curated by Vittoria Matarrese, “(Re)generation” brings together five emerging artists from the contemporary scene, selected by the artistic committee: Majd Abdel Hamid, Alex Ayed, Clédia Fourniau, Garance Früh and Aïcha Snoussi.
Majd Abdel Hamid, Alex Ayed, Clédia Fourniau, Garance Früh and Aïcha Snoussi belong to the same generation, born between the late 80s and early 90s, but what links them is much deeper. Their way of telling the world, the freedom of their narratives and forms, the imaginary elsewhere that each of these artists evokes, proposes a form of regeneration of the gaze, the history and their respective practices.
On the one hand, Clédia Fourniau and Garance Früh strive to destructure the material of their creations. Both artists emphasize a certain physicality, a capacity for works to be impregnated and permeable.
On the other hand, Majd Abdel Hamid, Alex Ayed and Aïcha Snoussi explore the fecundity of images through their practice. Their works are conceived as a call to the open sea, a way of departing from dominant narratives. Despite their very different practices, they all call on fiction, the novel or the invention of alternative rituals, generating new forms and narratives with restorative power.
This year's Reiffers Art Initiatives Prize rewards French artist Clédia Fourniau.
The artistic committee of Reiffers Art Initiatives has named young French artist Clédia Fourniau winner of the Prize 2024, following Serpas in 2023 and Pol Taburet in 2022. After a 3-year course at the Olivier de Serres school, Clédia Fourniau graduated from the Ecole des Beaux-Arts de Paris in 2021 with the congratulations of the jury. Clédia's work explores the gestural dimension of abstract painting, questioning the relationship between body and space, and the conditions of creation and reception of a work of art.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Reiffers Art Initiatives - Mentorship Exhibition 2023
The third exhibition of the Reiffers Art Initiatives mentoring program at Paris + by Art Basel.
Lorna Simpson mentors artist Gaëlle Choisne for the third exhibition resulting from the 2023 mentorship, presented at the Acacias Art Center on the occasion of Paris + by Art Basel.
For this latest edition of its Mentoring Program, Reiffers Art Initiatives is presenting an exhibition by artist Gaëlle Choisne, accompanied by her mentor Lorna Simpson - a pioneer in the 80s of conceptual photography that closely links text and image - whose work has been exhibited in numerous prestigious art institutions and events, including the Venice Biennale in 1990.
Gaëlle Choisne is a French artist based in Paris. The artist likes to cross intellectual and artistic disciplines. Singing, music, sculpture, videos, debates and voodoo rites.
Gaëlle Choisne's artistic approach is guided by multiple inspirations. In her installations, created at the crossroads of sculpture and photography, she evokes her relationship with her Haitian origins. Represented by Galerie Air de Paris, the artist has already exhibited internationally, notably in London, Kyoto and the United States.
The fifth Reiffers Art Initiatives art book retraces the 2023 edition of the Reiffers Art Initiatives mentorship program.
For this new edition of the mentorship program, African-American artist Lorna Simpsons, known for her conceptual approach to photography, chose to support French artist Gaelle Choisne. The result of their work was presented in a joint exhibition at the Acacias Art Center in Fall 2023.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.