RENÉ FURTERER
A 360° campaign for the launch of René Furterer's new 100% natural plant-based hair color, Ivive by Mazarine Stories.
For its 60th anniversary, René Furterer explored untrodden territory and breathed fresh life into the brand. We helped the brand write the next chapter by redefining the brand platform with a completely new approach: "Proud to be Natural", an ode to all natural beauty.
We brought the motto to life with a 360° campaign sharing content across the brand's social media platforms. Our content factory produced a hero movie, tutorial videos, behind the scenes visuals and key brand visuals. We also created a launch press kit and organized a press event to promote the brand's repositioning.
The immersive visual universe represents the richness of colors coming from nature, untouched by man. A true dialogue between colors, natural materials and hair.
For the brand, this new hair color is a rebirth and a source of life and blossoming. With diverse visuals, René Furterer can truly speak to each of its targets ౼ with content for professionals or more inspirational images for consumers. The CSR content serves as a common thread throughout the three waves of the launch.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
CLARINS - CHINESE NEW YEAR
Clarins is celebrating the Chinese New Year with the launch of a press, poster, retail and digital campaign by Mazarine Asia Pacific.
Clarins has entrusted Mazarine Asia Pacific with the design and implementation of its first campaign specially designed for the Chinese New Year.
The skin care products' campaign focuses on the relationship between embroidery, the spearhead of traditional Chinese craftsmanship, and Clarins' expertise and creativity.
A modern twist on the visual codes of the Chinese New Year, focused on enchantment in a fairy-tale visual universe.
Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.
Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.
NUMÉRO 239
Numéro 239 of June-July-August 2023
Available on shop.numero.com
A conversation between Dior Men’s artistic director Kim Jones and Cyrill Putsch, designer and founder of the project Parley for the Oceans, on their beachwear collection made in upcycled plastic.
Also featured, pop star Kim Petras, first transgender woman to receive a Grammy Award ; South African singer Tyla, whose music intertwine amapiano and 2000’s R’n’B ; singer-songwriter and actress Rina Sawayama, who stars in John Wick - Chapter 4 ; French duo Ascendant Vierge’s flamboyant and mystical techno ; an exclusive interview with choreographer Benjamin Millepied, who will soon unveil his movie Carmen in theaters ; young comedian Fleur Geffrier, starring in series Les Gouttes de Dieu ; the Basquiat x Warhol big exhibition at Fondation Louis Vuitton ; and fashion editorials by Txema Yeste, Ben Hassett, Sofia et Mauro, Kenny Germé, Bruno+Nico Van Mossevelde and Julien Vallon.
Numéro has been a leading media in the world of fashion, contemporary art and culture.
Numéro magazine creates a unique editorial and visual language blending fashion, beauty, art, and design. Numéro offers three editions: Numéro, Numéro Homme, Numéro Art.