A 360° campaign for the launch of René Furterer's new 100% natural plant-based hair color, Ivive by Mazarine Stories.
For its 60th anniversary, René Furterer explored untrodden territory and breathed fresh life into the brand. We helped the brand write the next chapter by redefining the brand platform with a completely new approach: "Proud to be Natural", an ode to all natural beauty.
We brought the motto to life with a 360° campaign sharing content across the brand's social media platforms. Our content factory produced a hero movie, tutorial videos, behind the scenes visuals and key brand visuals. We also created a launch press kit and organized a press event to promote the brand's repositioning.
The immersive visual universe represents the richness of colors coming from nature, untouched by man. A true dialogue between colors, natural materials and hair.
For the brand, this new hair color is a rebirth and a source of life and blossoming. With diverse visuals, René Furterer can truly speak to each of its targets ౼ with content for professionals or more inspirational images for consumers. The CSR content serves as a common thread throughout the three waves of the launch.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
GIVENCHY - Collection Particulière
A uniquely singular launch campaign for the fashion house’s distinctive collection by Mazarine Stories.
Inspired by Hubert de Givenchy, La Collection Particulière brings the House's vision to life by creating unisex olfactory identities for unique personalities.
We set out to build a powerful story around the collection and the iconic perfume L'Interdit. For each perfume, we designed a visual and audio narrative rooted in couture, the senses and noble materials. The comprehensive digital experience was launched on the Givenchy Beauty website and through a series of satisfying and ASMR content.
Numéro 238 of April 2023
In this Numéro 238 : Marion Barbeau, the first dancer of the Paris Opera Ballet who recently made her film debut with Cédric Klapisch; an exclusive interview with the iconic Monica Bellucci, who will play the Italian photographer Tina Modotti in a series of images by Marcel Hartmann; the young French film star Garance Marillier, soon to appear in the film Marinette.
Also, a meeting with Alexandre Mattiussi, founder of the AMI label, who talks about his latest collection; the pictorial cosmogonies of the American artist Ouattara Watts at the Cécile Fakhoury gallery; Vincent Fecteau, a sculptor with a passion for enigmatic forms; an interview with Adam Linder, the choreographer who brings dance into the exhibition space; and fashion series by Cho Gi-Seok, Koto Bolofo, Yulia Gorbachenko, Rory van Millingen, Elina Kechicheva and Txema Yeste.
Numéro has been a leading media in the world of fashion, contemporary art and culture.
Numéro magazine creates a unique editorial and visual language blending fashion, beauty, art, and design. Numéro offers three editions: Numéro, Numéro Homme, Numéro Art.