René Furterer - Ivive
A 360° campaign for the launch of René Furterer's new 100% natural plant-based hair color, Ivive by Mazarine Stories.
For its 60th anniversary, René Furterer explored untrodden territory and breathed fresh life into the brand. We helped the brand write the next chapter by redefining the brand platform with a completely new approach: "Proud to be Natural", an ode to all natural beauty.
We brought the motto to life with a 360° campaign sharing content across the brand's social media platforms. Our content factory produced a hero movie, tutorial videos, behind the scenes visuals and key brand visuals. We also created a launch press kit and organized a press event to promote the brand's repositioning.
The immersive visual universe represents the richness of colors coming from nature, untouched by man. A true dialogue between colors, natural materials and hair.
For the brand, this new hair color is a rebirth and a source of life and blossoming. With diverse visuals, René Furterer can truly speak to each of its targets ౼ with content for professionals or more inspirational images for consumers. The CSR content serves as a common thread throughout the three waves of the launch.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Shu Uemura - #showbyshu
Shu Uemura has entrusted the development of an international guideline for its global strategy to Mazarine Asia Pacific.
The guideline focuses on the Chinese, Japanese, Korean and Hong Kong markets around the big concept #showbyshu.
Mazarine Asia Pacific developed a social and digital presence on WeChat to reach both online and offline consumers and generate interest in the beauty brand.
Maison Margiela - ss24
Spring-Summer 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.