Ritz Paris - Reopening
An event celebrating the reopening of the Ritz Paris and the restoration of the Vendôme Column by Mazarine Events.
The famous Vendôme Column, first erected in 1810 as a tribute to Napoleon I, was briefly demolished during a period of political turmoil. Since its reinstatement in 1872, it had not been restored in any way ౼ until now. To celebrate this momentous occasion, we created a video mapping, which was projected on the Column, highlighting the history of this Parisian landmark. The evening featured a music and light show that Ritz guests.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
The Peninsula Paris - Grand Opening
Mazarine Events designed and produced the opening evening of the Peninsula in Paris.
We invited guests to join us on a unique journey through the ages to discover this historical place.
Guests were wowed by aerial acrobatics, fine dining and exceptional musical performances. Gershwin tunes interpreted by the famous Colonne Orchestra, electro hits by Something À la Mode and R'n'B standards revisited by the divine Inna Modja set the mood.
Marc Jabobs - The Tote Bag
Mazarine New York partnered with Marc Jacobs to bring The Tote Bag to life in New York City.
Mazarine partnered with Marc Jacobs to bring the iconic tote bag to life in New York City.
The larger-than-life, 27' tall 25' wide inflatable towered over passerby's for 2 days on September 16th & 17th on the iconic Ludlow street in the Lower East Side of Manhattan.
Nuit Blanche 2024
ARTER is executive producer of the 22nd edition of Nuit Blanche in Paris.
In 2024, the 22nd edition of Nuit Blanche took place in Paris.
All night long, the streets vibrated to the rhythms of music, dance, theater and sport, with performances based on Olympic disciplines such as breakdance, skateboarding and fencing. Over 200 artistic proposals were presented throughout this unforgettable night.
ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.
ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.