Sephora Collection - "Catch Beauty all around"

Mazarine has been working with Sephora Collection for over a year on the design, creation and co-production of some of its make-up and skincare product campaigns.

After having worked on the strategy and creation of a new campaign for the brand, featuring in a 30' film and visuals the new claim "Catch Beauty all around" and the brand's four flagship products, Mazarine pursued its collaboration throughout 2023 and created 5 new campaigns with Sephora Collection.

In addition to the campaigns, Mazarine had the opportunity to work on 360° activation ideas around some of the campaigns to increase the visibility of the launches. Experience concepts were activated across Sephora Collection's Street, Event, Retail, Educational, Social and Innovation ecosystems.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Shu Uemura - #showbyshu

Shu Uemura has entrusted the development of an international guideline for its global strategy to Mazarine Asia Pacific.

The guideline focuses on the Chinese, Japanese, Korean and Hong Kong markets around the big concept #showbyshu.

Mazarine Asia Pacific developed a social and digital presence on WeChat to reach both online and offline consumers and generate interest in the beauty brand.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Jean Paul Gaultier - Haute Couture fw24

Jean Paul Gaultier Haute Couture Fall-Winter 2024 show by Nicolas Di Felice in Paris. Produced by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.