Shu Uemura

Mazarine Asia Pacific supports the brand from the creative conception to production of the social content.

A campaign composed of films and visuals, embodied by the brand ambassadors Wang Yibo and Kiki, shot for the first time in China.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Paco Rabanne 

An iconoclastic campaign for the launch of PURE XS by Mazarine Stories.

With audacity and wit, the 360° campaign, embodied by the young Portuguese model Francisco Henriques, invites us to reveal the Man within us. The film, directed by Johan Renck, was widely broadcast on TV and social networks.

Iconoclastic, offbeat, essential: Pure XS, an extravagant campaign that makes an impression, just like Paco Rabanne.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Loewe Technology - We. HEAR Pro Campaign

Loewe Technology proudly announces its first collaboration with brand ambassador Kylian Mbappé in a dynamic 360° campaign.

Partnering with Mazarine Stories and Mazarine Digital, Loewe Technology's latest campaign showcases the debut creation of their new ambassador, Kylian Mbappé.

The We. The HEAR Pro campaign introduces the premier product of the KM x Loewe collaboration: a high-tech, high-performance portable speaker designed to provide a rich and perfectly balanced sound experience. Kylian Mbappé invites this innovative speaker to "Celebrate the joy you create every day". Orchestrated by Mazarine Stories and Mazarine Digital, the campaign features a robust social and paid media strategy. Key influencers will have the exclusive opportunity to experience the speaker firsthand, positioning it as an essential companion for their daily lives.