The American luxury brand reinvents itself and launches a signature campaign with Mazarine Stories.
The launch of a capsule collection designed by creative director Zoe Turner and the redesign of the logo were the first steps in the brand's new chapter.
The campaign by photographers Bibi Cornejo Borthwick and Julia Champeau is based on a hero movie, fashion catalogs, lifestyle and still life content that redefine the modern St. John woman.
With 3 offices involved - Paris, New York and Shanghai - Mazarine has created a worldwide ecosystem to reach the global audience of a luxury brand while enabling the California-based fashion house to establish a new era.
The exclusive collection was also presented in China, via a mini Wechat program that we developed specifically for the first Chinese store. Press events were also orchestrated in New York and Beijing to complete the launch.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
“Tout commence au Printemps,” the department store’s new brand platform launched with a 360° brand campaign by Mazarine Stories and Mazarine Image.
The new brand signature “Tout commence au Printemps” celebrates the department store’s eternal renewal over the past 150 years.
An ode to firsts. Printemps positions itself as the destination where experiences, refreshed each season, continue to surprise us.
This latest chapter is an opportunity for Printemps to showcase its desire to sublimate beauty while promoting more responsible consumption.
This platform of expression is accompanied by a new global visual identity composed of a new logo, a brand color, but also a proprietary tone of voice applied across all communications.
A conversation between Dior Men’s artistic director Kim Jones and Cyrill Putsch, designer and founder of the project Parley for the Oceans, on their beachwear collection made in upcycled plastic.
Also featured, pop star Kim Petras, first transgender woman to receive a Grammy Award ; South African singer Tyla, whose music intertwine amapiano and 2000’s R’n’B ; singer-songwriter and actress Rina Sawayama, who stars in John Wick - Chapter 4 ; French duo Ascendant Vierge’s flamboyant and mystical techno ; an exclusive interview with choreographer Benjamin Millepied, who will soon unveil his movie Carmen in theaters ; young comedian Fleur Geffrier, starring in series Les Gouttes de Dieu ; the Basquiat x Warhol big exhibition at Fondation Louis Vuitton ; and fashion editorials by Txema Yeste, Ben Hassett, Sofia et Mauro, Kenny Germé, Bruno+Nico Van Mossevelde and Julien Vallon.
Numéro has been a leading media in the world of fashion, contemporary art and culture.
Numéro magazine creates a unique editorial and visual language blending fashion, beauty, art, and design. Numéro offers three editions: Numéro, Numéro Homme, Numéro Art.