Terrazas de los Andes
Mazarine Stories worked with Terrazas de los Andes to design and execute its social media strategy, campaigns and direct marketing strategy.
“Where the earth meets the sky”
We set out to reflect the unique universe of this Argentinien vineyard, founded in 1996 in the country’s highlands. We worked closely with the brand to define its social media strategy. By showcasing the brand’s values, exploring the unique environment of the vineyard and spotlighting the people that keep the estate running, we created unique editorial content, revealing Terrazas de Los Andes’s secrets to a targeted audience.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Since the redefinition of the positioning of the Champagne House, Mazarine Stories supports the brand annually on its social media strategy and the production of its content.
For the House, being close to nature means understanding it at a fundamental level, approaching it with patience and respect in order to draw all its creative inspiration.
As part of the strategic repositioning of the House of Louis Roederer, we were eager to convey the fundamental link between Mankind and Nature through an editorial and social media strategy.
"Tutoyer la Nature" expresses this true co-creation in the process of making Louis Roederer Champagne. To enhance this strong link, all of our artistic content features elements of the Louis Roederer terroir such as grapes, chalk, vine shoots and leaves, which are essential in the conception of Champagne.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Numéro Art 13
For its 13th edition, Numéro art unveils its new graphic identity and rubrics, and invites 13 international artists to create 13 original designs.
There's also a no-holds-barred interview with icon Marina Abramovic, who has just opened her retrospective at London's Royal Academy. Another major figure, American artist Theaster Gates, accompanies this issue with his moving exhibition at LUMA Arles, and opens the doors of his Chicago studio to us. Numéro art also followed the iconoclastic and rebellious Lili Reynaud-Dewar as she took over the Palais de Tokyo this autumn.
On the cover of this special Issue 13, Mohamed Bourouissa and the duo formed by legendary American artist Lorna Simpson and French artist Gaëlle Choisne.
The Franco-Algerian is one of the most respected artists of his generation. Celebrated this season at two French museums, he recently presented his first stage production. As for Lorna Simpson, she takes on the role of mentor to Gaëlle Choisne and accompanies her for an exhibition of Reiffers Art Initiatives at the Acacias Art Center during Paris + by Art Basel.