VAN CLEEF & ARPELS - ALHAMBRA

Social Media & Amplification

Watch & jewelry

Campaigns & content

Mazarine Stories worked with Van Cleef & Arpels to design and produce campaigns for its Alhambra Spring & Winter collection.

The famed jeweler challenged artists Bocus & Geoffrey to create a new Alhambra campaign that would immerse its audience in a surreal universe while also remaining true to the house's codes.

We stepped in to create a film, two key visuals and a social media campaign, which celebrated the House of Van Cleef & Arpels’ emblem and enriched the communication strategy.

Alhambra, celebrating luck since 1968.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Van Cleef & Arpels - Perlée

Social Media & Amplification

Watch & jewelry

Campaigns & content

Creation of the digital campaign of the Perlée collection by Mazarine Stories.

The campaign presents the Pearl rings in a new light, with displays of hypnotic balance.

For the first time, Van Cleef & Arpels invites young artistic talents to reinterpret its territory. Together with Arthur Hoffner, we have imagined and produced a unique universe for the new collection campaign.

Numéro 236

Fashion

Numéro

Numéro 236 of february 2023 

In this Numéro 236 : an interview with Zoë Kravitz, the magnetic American actress and singer who has directed her first feature film Pussy Island; an interview with Rami Malek, the actor brought to light by the series Mr. Robot and his masterful performance as Freddie Mercury in the biopic Bohemian Rhapsody; a portrait of Daniela Lalita, the fascinating and mysterious musical revelation at the heart of an exclusive fashion series by Colin Solal Cardo; a portfolio of the great photographer Sarah Moon, whose work is currently exhibited in Andorra; the young label Ester Manas, known for its designs sublimating all body types.

Also, two films having cinema as their main focus – The Fabelsman, Steven Spielberg’s autobiography in disguise, and Damien Chazelle’s sulphureous Babylon, a journey into the ruthless world of Hollywood; a dive into the whimsical and colorful universe of artist Yayoi Kusama, who unveils her new collaboration with Louis Vuitton; the meaning of transcendent fashion according to Jean-Baptiste Mondino and Babeth Djian; and fashion series by Txema Yeste, Jacob Sutton, Sofia Sanchez & Mauro Mongiello, Bruno + Nico Van Mossevelde, Terez Mundilova and Anthony Arquier. 

Numéro has been a leading media in the world of fashion, contemporary art and culture. 

Numéro magazine creates a unique editorial and visual language blending fashion, beauty, art, and design. Numéro offers three editions: Numéro, Numéro Homme, Numéro Art.