VAN CLEEF & ARPELS - ALHAMBRA
Mazarine Stories worked with Van Cleef & Arpels to design and produce campaigns for its Alhambra Spring & Winter collection.
Alhambra, celebrating luck since 1968.
The famed jeweler challenged artists Bocus & Geoffrey to create a new Alhambra campaign that would immerse its audience in a surreal universe while also remaining true to the house's codes. We stepped in to create a film, two key visuals and a social media campaign, which celebrated the House of Van Cleef & Arpels’ emblem and enriched the communication strategy.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Conception and production of the Savoir-Faire series by Mazarine Image.
Cartier's savoir-faire is part of an ongoing dialogue between designers and artisans, design and materials, style and creation.
Mazarine crystallized this into a concept: what is most important in the « savoir-faire » is the union of the two words.
A first part dedicated to Jewelry was imagined around films and several contents diffused on the social media platforms of the brand.
To go further, we have worked with the Cartier teams to design and produce a series of content dedicated to the House's watchmaking expertise.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
LOUIS VUITTON CRUISE 2024
Louis Vuitton Cruise 2024 Show from Isola Bella on Lake Maggiore in Italy by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.