Van Cleef & Arpels - Perlée
Creation of the digital campaign of the Perlée collection by Mazarine Stories.
The campaign presents the Pearl rings in a new light, with displays of hypnotic balance.
For the first time, Van Cleef & Arpels invites young artistic talents to reinterpret its territory. Together with Arthur Hoffner, we have imagined and produced a unique universe for the new collection campaign.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
In 2016, Muzo, the legendary emerald mine in Colombia, was reborn with Mazarine as a full-fledged gemstone brand: the global benchmark for emerald.
Mazarine Digital carries out the entire 360° campaign: institutional press advertising, new visual identity, website, publishing of catalogs and press kits, events, digital strategy and creation of video content.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
A meeting with the irresistible French actress Adèle Exarchopoulos, currently starring in the film Un métier sérieux and soon in the Netflix comedy Voleuses.
Also featured: an interview with Daniel Lee, the talented British designer recently appointed head of Burberry; Sevdaliza, a magnetic singer with a thousand metamorphoses; supermodel Malgosia Bela, the focus of a book featuring the most iconic images of her career; Paul Kircher, the new revelation of French cinema in the film Le Règne animal; a zoom on American artist Mike Kelley, exhibited at the Bourse de commerce this autumn; and fashion series by Jean-Baptiste Mondino, Matthias Vriens, Damien Krisl, Hördur Ingason, BJARNE x TAKATA, Yulia Gorbachenko and Julien Vallon.