Van Cleef & Arpels - Perlée
Creation of the digital campaign of the Perlée collection by Mazarine Stories.
The campaign presents the Pearl rings in a new light, with displays of hypnotic balance.
For the first time, Van Cleef & Arpels invites young artistic talents to reinterpret its territory. Together with Arthur Hoffner, we have imagined and produced a unique universe for the new collection campaign.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
NATURAL DIAMOND COUNCIL
The Natural Diamond Council entrusts Mazarine New York with the creation and production of its digital and social content for its digital platforms.
Launched in June 2020, the platform celebrates the values of natural diamonds and promotes innovation in the jewelry world through various articles where industry experts speak out.
As such, the campaign consists of branded film, print and social media activations that tell the story of how Graff's diamond jewelry is made. A catalog on Pinterest also showcases Graff's diamond jewelry.
Mazarine New York is still supporting Natural Diamond Council in the production of digital and social content for the Only Natural Diamonds platforms.
A digital campaign featuring French actress Camille Razat from the TV series "Emily in Paris" was created to showcase the preferred style of Parisian women when it comes to wearing diamonds.
Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.
Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.
CARLTON
The Carlton Cannes unveils its new website, designed and produced by Mazarine Digital : carltoncannes.com
We're working with the legendary Cannois hotel to completely overhaul its digital platform for the reopening of the institution.
Designed by Mazarine Digital, the platform features a purified, sunny aesthetic, with an optimized, intuitive user path to deliver a complete experience.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.