Alhambra, celebrates luck since 1968. Mazarine accompanies the Maison Van Cleef & Arpels in the creation of a campaign centered around the iconic collection: Alhambra. A new film and two prints along with a social media activation strategy, where luck smiles spontaneously and poetically, enrich the communication territory of the jewel.
Van Cleef & Arpels
Mazarine accompanies Van Cleef & Arpels on the conception of the integrated campaigns for Alhambra.
In 2018, Mazarine signed the integrated campaign #CelebratingLuck for the 50th anniversary of Alhambra. Designed to reinforce the symbolic and iconic charge of this historic jewel, a symbol of luck since 1968, the integrated campaign is based on a campaign (press, posters, banners), video content produced in collaboration with artists around the collection and know-how, powerful social media activation, and retail events (showcases and augmented reality experience). The campaign is massively deployed in France and internationally.