Mazarine Stories - Experts in integrated campaigns and social activations | Mazarine

We support brands in building their cultural footprint and developing their international reach. A global approach to creative conception and in-house production of 360° devices: online, offline, influence, experiences and activations. Within this team, a unit dedicated to social media monitors trends and imagines paths geared towards meaning and engagement: editorial strategy, content factory, community management, social listening, customized influence and amplification.

SOCIAL MEDIA & ACTIVATIONS 

Our social media strategies reflect the vision of each brand. We support brands in defining and implementing their editorial line, influencer strategy, and omnichannel experiences to strengthen their brand story and build an engaged community. We help brands identify the most suitable formats, develop guidelines and editorial calendars, manage their social media, and conceive tailored experiences and social-first content, while tracking performance throughout the year.

CAMPAIGNS & CONTENTS

Through engaging customer journeys, we combine entertainment and crafts to create meaningful narratives that connect brands with their communities. From editorial strategy to content creation, we develop their language through the conception and production of integrated campaigns and content throughout the year.

BRAND BUILDING & CONSULTING

From audit to brand architecture, we support brands in defining their brand platform, positioning, art direction and communication strategy, ensuring alignment with their DNA , industry trends, and target audience insights.