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Boucheron entrusts Mazarine Asia Pacific with the conception and creation of the social and digital campaign for the opening of its Beijing boutique.

The Jewelry Maison Boucheron celebrates the unveiling of its boutique in Beijng SKP with a new social and digital campaign featuring Wladimir, the maison's legendary feline. From Paris to Beijing, Wladimir embodying the spirit and the heritage of the brand, discovers the boutique and interacts with actress and brand ambassador Zhou Dongyu.


In addition to the creation of content for WeChat and Weibo, the campaign combines online and offline with an H5 interactive game that incites users to visit the boutique and discover an exclusif gift. 

Mazarine Asia Pacific continues to work with Boucheron at Beijing SKP, in the creation of a campaign for La Maison event. A digital experience in the Maison de Joaillerie’s universe and history that allows customers to interact with questions of style and discover a selection of brand’s products.