The Jewelry Maison Boucheron celebrates the unveiling of its boutique in Beijng SKP with a new social and digital campaign featuring Wladimir, the maison's legendary feline. From Paris to Beijing, Wladimir embodying the spirit and the heritage of the brand, discovers the boutique and interacts with actress and brand ambassador Zhou Dongyu.


In addition to the creation of content for WeChat and Weibo, the campaign combines online and offline with an H5 interactive game that incites users to visit the boutique and discover an exclusif gift.