logo LMI 2018 MazarineAsiaPacifique


Bvlgari Parfums entrusts Mazarine with the redesign and the management of their Instagram account. 

Mazarine supports Bvlgari Parfums in its transformation with its digital strategy, the creation of content and the animation of its social networks.

Through the new concept "Bvlgaritopia" imagined by Mazarine, Bvlgari Parfums, the jeweller of olfactory emotions, leads to an imaginary world of "Gems of Nature" - the luxurious ingredients comparable to precious gems. 


An onieric journey tinged with roman influence at the heart of the Maison's values and their exuberant olfactory creations illustrate the new editorial strategy and the new visual expression territory. 


Mazarine's missions include content production, the first images published on the Bvlgari Parfums Instagram on March 2020.