logo LMI 2018 MazarineAsiaPacifique


Mazarine Asia Pacific designs and creates 'Culture of Design', Cartier’s digital and augmented reality campaign for the Tmall Super Brand Day.

Tmall Super Brand Day's digital campaign showcase Cartier design history and is composed of visuels and hero videos, embodied by brand ambassadors such as Li Xian, Meng Meiqi, Shawn Dou & Liu Haocun.

For 'Culture of Design' campaign, the agency developped a unique augmented reality experience for an immersive setup of Cartier’s 7 iconic pieces (Love, Juste un Clou, Trinity, Santos, Tank, Balloon de Bleu, and Panthère).