Dior
Mazarine is assisting Dior with the digital activation of the new Miss Dior campaign and social media rollout of the #Diorlovechain initiative.

 

The agency is orchestrating the Dior Love Chain campaign, a new kind of participative charitable initiative. After the Dior muses and friends, internet users are invited to answer the question "And you, what would you do for love?" and share their response with the hashtag #DIORLOVECHAIN. The ad on social media platforms includes a button linking directly to the dedicated e-commerce launch page.