DKNY draws inspiration from the power of speech in their new AW20 campaign, which focuses on the importance of an individualâ€™s words and their ability to connect with people around the world. Encouraging positivity and transformation, #DKNYSTATEOFMIND is an open invitation to self expression federating all those who, like DKNY, believe in the power of independence, love and resilience.
Mazarine pursues its long time partnership with DKNY with the new Fall 2020 campaign which aims to amplify individual voices from around the globe.
The new integrated campaign,Â DKNY CALLING, with international pop star Halsey,Â celebrates the artist'sÂ intimate and unique relationship with the city where she was born, that named her and continues to feed her creative inspiration. The film produced byÂ Natalie Canguilhem is aÂ metaphorÂ retracingÂ the singer's journey from Brooklyn to Time Square and immerses the viewer into a tornado in between dream and reality, a vibrant and colourful ode to the creativity that the star and the brandÂ share.Â
The men's part of the campaign, embodied byÂ David Alexander Flynn, evolves around a film co-produced by Jack Webb and Paul Gruber, in which the brand pays tribute to the city's incessant and dynamic energy through aÂ visual game by cloning the influencer model.Â
For the third time, DKNY entrusted Mazarine theÂ concept and production ofÂ its new integrated campaign. The brand is celebrating its 30th anniversary during the Fall 2019Â and for the occasion, the international campaign,Â featuringÂ American singer Halsey and DJ Martinez Brothers,Â isÂ spreadÂ on all media supports worldwide.Â
For Fall Winter 2018, DKNY has teamed up with Mazarine to launch its new 100% DKNY communication platform which reconnects with the original spirit of the brand.
Shot by fashion photographer Olivier Hadlee Pearch, the global multimedia campaign celebrates the diversity, energy and eclectism of New York CityÂ through a series of singular and personal portraits of models Soo Joo Park, Alanna Arrington and Dilone.
Each portrait is a unique sum of percentages adding up to 100% and describing each modelâ€™s unique personality and lifestyle.
Recognizing that people want to participate in campaigns that connect to their life and todayâ€™s culture, the campaign aims to federate the community of NY lovers around the worldby inviting people to celebrate and reveal their personal 100%DKNY portraitÂ via social media content POS and Street activations with the #IAMDKNY.