As a new illustration of this long-term performance, Mazarine has created a social media activation for Perrier France during Roland Garros : #SmashPerrier. Everyone was invited to join the contest and share #smashperrier as often as possible in one hour through specific time slots, in oder to win a zipline tour going from the 2nd floor of the Eiffel Tower directly to Les Invalides. Mazarine has deployed this concept on all networks: on Twitter, Instagram, and Facebook.