Mazarine Asia Pacific has worked with Chinese KOLs to present a mini game on wechat to unlock their looks. By its entertaining interface, the binding rate of Dior Fashion Style WeChat Membership was high. The activation also helped to drive traffic from offline to online, as users were invited to pop-up stores to try out DIORAMOUR looks and upload photos with the H5 DIORAMOUR photo frames, or learn mix & match tips.