Mazarine has been proud to accompany Arche for several years on its digital strategy and Customer Relationship Management, as well as on the redesign of its website. Integrated on the Magento 2 e-commerce platform, it offers multiple functionalities, such as a portfolio of the different collections, a blog illustrating the different creative inspirations, an Instashop and a store locator. A click&collect and an e-reservation are also proposed to the customers.
The redesign of the website also allowed for full SEO optimization. All of this was done with a view to promoting the Arche brand, the majority of whose models are made in France, and the unique know-how of one of the few companies to master all the stages of shoe manufacturing.