The world’s number one beauty brand, which has made digital strategy a priority, has entrusted Mazarine with the design of its new app, "Makeup Genius". A stunning makeup simulator in augmented reality.
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Already downloaded over 20 million times, the app uses facial recognition technology to virtually test make up on a smartphone or tablet. From lipstick to eye-shadow and mascara, the user can test an infinite number of L’Oreal Paris beauty products on her face in motion, with a life-like rendering of textures, colours, effects and luminosity.
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Unveiled during Paris Fashion Week, this version is adapted to the user habits of millenials, and will soon integrate new social media functionalities.