On Sunday March 24, the Carrousel du Louvre united 1500 hair styling and entrepreneurs and 500 guests from over 40 countries, to stage the know-how of the brand in three key moments.
After crossing a set of colored arches 'Walk of Fame', guests were invited to discover the brand history through exclusive video content on all L'Oréal Professionnel iconic products and latest innovations.
In collaboration with fashion houses such as Alexis Mabille, Sonia Rykiel, Elie Top and Olivier Theyskens, the hair show paid homage to French style, starring models Debra Shaw, Anna Cleveland, Georgina Grenville and Pauline Hoarau, styled by renowned hair artists John Nollet, Odile Gilbert, Adir Abergele, Anh Co Tran, Godhands Joe and Gong Hive, on a sound design by Frédéric Sanchez.
For the finale, artists Kiddy Smile, Juliette Armanet and Hollysiz performed on the light canopy podium. The opening night ended by a cocktail dinner on a DJ set by Ofenbach.