Founded in 1962, the Californian fashion house St. John, known for its simple yet elegant and innovative knits, has entered a new era since Fosun Fashion Group acquired a majority interest in 2017.
The launch of a capsule collection, designed by new creative director Zoe Turner, and the redesign of the logo, are the first steps to further develop the house . The campaign shot by photographer Bibi Cornejo Borthwick and Julia Champeau consists mainly in hero movies, lookbooks, lifestyle and still life pictures which set St. John’s vision of the modern woman.